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This branding project was a class assignment to rethink and revise the identity of Selah Freedom. This nonprofit focuses on exposing the issue of human trafficking, as well as providing resources for these victims after they leave. My team believed that Selah Freedom is creating new paths for trafficking survivors, so we incorporated hand-drawn lines and imagery to bring a tactile feel to the brand. In the end, we proposed a new brand book which included typography guidelines, website design, and a social media mock-up.

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